Pantone's Color of the Year announcement is always a highly anticipated event in the design world, sparking trends across fashion, interiors, and marketing. While the specific shade changes annually, the impact remains consistent. This exploration dives into the significance of Pantone's "Greenery" selection as a Color of the Year, exploring its lasting influence and answering some frequently asked questions.
What Year Was Greenery Pantone's Color of the Year?
Greenery, a vibrant yellowish-green shade (Pantone 15-0343), was declared Pantone's Color of the Year in 2017. This choice reflected a global desire for revitalization, renewal, and connection with nature after a period of uncertainty.
What Does Greenery Symbolize?
The symbolism of Greenery goes beyond a simple color association. It represents:
- New beginnings: The fresh, bright hue evokes feelings of springtime and rebirth.
- Nature and tranquility: Greenery connects us to the natural world, promoting a sense of calm and peace.
- Growth and vitality: It symbolizes progress, prosperity, and the energy of life itself.
- Harmony and balance: The color blends elements of yellow (optimism) and blue (tranquility), creating a sense of equilibrium.
Why Was Greenery Chosen as Pantone's Color of the Year in 2017?
Pantone's color selections are carefully considered, reflecting broader societal trends and emotional needs. In 2017, the world was facing political and social upheaval. Greenery offered a refreshing counterpoint, symbolizing hope, resilience, and the promise of a brighter future. The selection aimed to inspire positivity and a renewed connection with the natural world.
How Can Greenery Be Used in Design?
Greenery's versatility shines through its adaptability in various design applications:
- Interior design: It can be incorporated through paint, textiles, furniture, and accessories, creating spaces that feel refreshing and rejuvenating. Think vibrant green accent chairs, leafy wallpaper, or simple green plants to add a touch of nature indoors.
- Fashion: From clothing to accessories, Greenery provided a fresh, energetic addition to wardrobes, perfectly complementing both bold and neutral palettes.
- Branding and marketing: Companies utilized Greenery to convey messages of environmental consciousness, health, and vitality, aligning their brands with positive associations.
Is Greenery Still a Popular Color?
While Pantone declares a new Color of the Year annually, Greenery's impact persists. Its association with nature and positive emotions ensures its continued popularity in design and various applications. While trends evolve, the appeal of Greenery remains strong, making it a timeless choice for many.
What Colors Go Well With Greenery?
Greenery's versatility allows it to pair beautifully with a wide range of colors:
- Neutrals: Pairing Greenery with creams, whites, grays, and beiges creates a calming and sophisticated aesthetic.
- Earthy tones: Complementary earth tones, such as browns, tans, and terracotta, enhance Greenery's natural connection.
- Pastels: Soft pinks, blues, and lavenders create a romantic and airy atmosphere.
- Bold colors: For a more striking look, consider pairing Greenery with mustard yellow, deep blues, or even rose gold. The possibilities are endless!
How Do I Incorporate Greenery Into My Home?
Incorporating Greenery into your home is easier than you think. Start with small accents, such as throw pillows, plants, or artwork. Consider repainting an accent wall or adding Greenery-themed accessories. Gradually incorporate the color to create a space that reflects your personal style and fosters a sense of calm and revitalization.
This exploration of Greenery's significance as Pantone's Color of the Year in 2017 highlights its enduring appeal and versatility in design. Its vibrant hue and positive symbolism continue to resonate, proving its timeless place in the world of color trends.
